It's everything that surrounds the cigar that isn't the cigar itself. It's the coffee. It's the band. It's the lighter. It's the wine. It's the watch. It's the bourbon. It's whatever you bring to the table with your La Barba. It's secretly sacred to everyone, the ritual is personal. How you cut it. The way you light it. The people you share it with. The place you go to relax. The cigar is why, but the culture is how it becomes a part of you.
How this plays a role in our philosophy, is that when we make a cigar, we have in mind the people who will smoke it. We believe they come from all walks of life, that they aren't just one type of person. With that diversity in mind, we always strive to make our cigars personal, unique and memorable, from their flavor profiles down to their shapes and even their box designs. Each component matters. Each retailer matters. Each customer matters.